Facebook Final.

My Facebook campaign was to take over my wife's Facebook page Felons Can Vote in Utah, which she started last semester for her senior capstone. My wife's intentions with this page were to make it more well known that felons do have the right to and can vote in the state of Utah. Initially, when the page started, it was her goal to monitor the public opinion of this rule as well as getting the message out there and to raise voter awareness. It was my goal to not only continue her work but to hopefully improve upon what she had already started, a grand expectation to say the least. If any of you know my wife, you understand what I mean when I say that the bar she set is one that is high indeed.

Our target audience were as the name denotes felons in Utah, relatives, and friends of felons. The range being these types of people ages 18+ men and women alike

This graph shows that our page had relativly equal reach in regards to men and woman and the most reach was with those between the ages of 25 - 34. This likely due to the way in which we first targeted our audience, my wife and I both invited our entire friend list to like the page. I also took copies of flyers that my wife had made for her project promoting the page and placed them in law enforcement agencies lobbies like probation offices and drug testing centers and the St. George police department.

This graph shows were the people who like my page live. Most in St, George and Cedar City. The rest spread out throughout Utah.
It also shows the language spoke by my audience, mostly US English,  two speak the UK English and one French speaker.







When I took over the page my wife and gotten around 110 likes, today I have 142 likes

I generated content by looking on the internet for related articles or videos explaining voting rules. I got a lot of subject matter from the Sentencing Project and youtube.

Around Feb 3rd, my page received 13 likes the second most likes at one time since I have taken over. The most likes I received at one time were the week of the caucuses in St George. I put it a lot of work at this time and posted links on how to find where to find your caucus as well as more videos from youtube explaining what a caucus is. I found some funny cartoon-like videos and these generated the most views and likes.

This graph shows what post created more engagement, meaning likes, impressions, and clicks on links to other complimenting sites.

My page like were equally spread between the page itself, my post, and page suggestions

.My total reach for March 29th is shown here. The 29th is when I paid for an ad, and it shows.

Although I didn't always generate more likes, this graph is evidence that likes are not the only way to calculate whether my page was being seen. Post reach is the number of people that saw my post or were reached. I know that at times I reached a lot of people and other times not so much. Many elements factor into to this. Whether I reshared my post on my page or if others did. If I reshared my post and commented on it myself, it reached more. 

Paying for an ad doubled my range and generated more views, I didn't get a lot of likes from my ad, and I understand that is due to not enough engaging content.

I didn't get a whole lot of actions taken by others on my page, and this is due to how entertaining and informative my content was. Sometimes it got a great reaction and other times none at all.

This last graph shows how people found my page, whether from Facebook itself or other servers, bing in my case it appears was used to navigate to my page.

MY  campaign plan was to use the internet to generate content designed to draws viewers to my page, once on my page I would use that platform to help raise voter awareness and contribute to educating citizens in the process. I intended to use youtube to cross to promote my page by creating a youtube channel. On this channel, I would share videos I had created personally describing the voting process as well as some of the harder to understand ins and out of voting. I placed banners around town promoting my page. During the recent caucuses in town, I had the most engagement and the traffic on my page.

I believe I had an ok campaign plan and a lot of good intentions. However, I did not put into my campaign enough to help it grow much at all and feel that had the foundation not already been set it would have been entirely unsuccessful. I never did post the videos that I had begun making for the youtube channel, had I done so I think that it would have been significantly more successful. If I had shared more on a personal level or put more of a personal face in what I was trying to accomplish, I would have reached more and created more of a reason for others to engage with my page. My page lacked a real reason for others to spend much time if any to visit. In the end, it did not have a lot of conviction at times. Esentially my page mirrored my conviction in the cause. In the future, I would educate myself more in my cause before I venture to gather others to it. I don't feel it was a complete loss or failure, but I defiantly needed to be more engaged myself to engage others.